First impressions count and your website is often your first opportunity to deliver a credible and professional first impression to prospective customers. Pixelghetto are here to make sure you get this right & we are an established web designer in Mallorca The first stage in the website design and development process is to fully understand the needs and goals of a client’s business. This process involves understanding core aims and objectives, analysis of any existing website and sales / marketing materials, reviewing the business plan and understanding the sales pipeline process. Design is a shared process and we communicate closely with you throughout all stages of the project. After we’ve discussed and sketched ideas, we design, test, review and improve until it’s ready to be built.

SEO is the process of getting your website or web pages ranked on the first page of a search engine for your target keywords. This is known as natural or organic traffic. Google accounts for 85% of all traffic in the UK, with Bing (10%) and Yahoo (5%) trailing in its wake. At Pixelghetto, we always refer to Google when talking about SEO. Natural or organic traffic means unpaid traffic. If you search for something on Google, you will usually find that the first entries at the top of the page are advertisements. Every time a person clicks on one of these links, the company which has placed the advert will be charged and how much they are charged will depend upon the keyword they are using. In addition to being an established web designer in Mallorca, we also provide SEO services.

As part of our strategy and planning service, we create social media strategies that empower our clients, enabling them to build long-term relationships with their audience. We guide our clients in building, maintaining and cultivating communities, so that they can engage in and learn from conversations with their audience. These strategies can deliver a wide range of corporate objectives, such as to convert sales, generate leads, build brand awareness, demonstrate product features and benefits, reinforce core propositions, build follower numbers, engage with industry influencers, share web content, create SEO benefits, sign prospects up to a database, run promotions and online polls, and many more.

Disruptive means giving people exactly what they want, usually accomplished by turning conventional marketing techniques on their head. Before disruptive marketing, there was disruptive innovation which is a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses – Just think about Netflix and what that did to the movie and cable industries. Disruptive innovation is about making things accessible to the masses when previously it was only accessible to the chosen few. Disruptive marketing uses the same idea, where it takes something marketeers used to do, and approaches it differently.

It is often a good idea to bring in a fresh pair of eyes to a project. People close to a business are so involved that mistakes can easily be made and the ideas pool can easily dry out. At Pixelghetto, we have witnessed this on many occasions. A spelling mistake on an important document such as a sales brochure, a poor quality translation within a business plan or forgetting to place a call to action (CTA) on an advert – These are all things that can damage a brand, a campaign or a project and they are all things that could have easily been avoided. Identifying, correcting and learning from past experiences is just sensible.

Digital communications refers to any medium we create that is digital in nature e.g. corporate presentations (PowerPoint & web format), animated videos, sales presentations and conference presentations. Presentations are really important to your business, whether the objective is to motivate a sales team or reward excellence or simply to introduce or launch a new product or service. If you are looking for a creative way to get noticed and stand out from the competition, custom videos are a great option that provides many benefits; whether as part of a presentation or as impact content on your website. Video, in any form, is an important part of content marketing.